Affiliate Marketing Value Chain: Money is a Byproduct

BHT Affiliate Marketing Value Chain - Affiliate Marketing Value Chain: Money is a Byproduct

Learning from Tyler O’Bannon and Greg Jeffries how to build organic traffic from scratch has been a huge eye-opener. Not only did SEO AD introduce me to affiliate marketing, it also led to the realization that understanding how people use the SERP is just as important as writing the post to begin with.

Money is a byproduct. Money is just a byproduct.

In this post I want to discuss the ins and outs of the affiliate marketing value chain.

Luckily the traffic that creates that cashflow is just a byproduct as well.

So what is at the root of success?

Well, in this post I’ll tackle some of what that might mean coming from an affiliate perspective.

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Adding Value: The Affiliate Marketing Value Chain

In Business, just like in life, there are leaders and followers.

Oftentimes there are people that just seem to know what they are doing, and those that are lost and just trying to figure out their next step every time you look their direction.

I definitely was that person before I learned to add value through SEO AD. I took other courses along the way: Wealthy Affiliate and Project 24 to name a couple. But, that was just me sharpening the blade rather than needing to take them in order to understand what I was doing and why. More on that later.

In order to add value you need to do one of two things:

  1. Better version of something already in the market (Apple)
  2. Something that is completely new and addressing an issue (Amazon-ish)

As an affiliate marketer, you need to explore angles and find ways to create at a higher level. That means doing deeper research, being more SEO expert than affiliate marketer sometimes, becoming more content creator than offer provider at times. And always knowing where you are on the marketing value chain.

This is were we separate the men from the boys. You can indeed attract affiliate success rather than frantically pushing offers in front of people.

Here’s a sports analogy.

You now get a chance to become a great second baseman, focusing that specific position and how to sharpen the relevant skills for the position. Far too often, we put our training and improvement efforts towards becoming a better athlete.

My point is, you’ve got to focus on a specific advantage and dig in deeper there.

Finding A Way To Improve

Trying to be a better affiliate marketer is going to lead to frustration. You need to find an angle, a focus, a specialty and then hone those skills. Oftentimes, whether you earn a commission or not will have very little to do with someone clicking a link and going to a sales page. It’s deeper than that, you want visitors that are high-intent to reach your “money” pages. And no, that doesn’t mean just picking better keywords to go after.

The real magic is in being able to take a visitor from low or mid funnel and have your content convert them into a high-intent visitor somewhere along the way.

Otherwise you’ll likely run into the high-traffic low-sales conundrum.

Lately, I’ve been super focused on Keyword research and how to exponentially increase my chances of ranking quickly on the 1st page of Google through that approach. My goal has nothing to do with creating content or even making sales. I really don’t have to worry about those things if I can begin to understand with depth what I can rank for and how to get there consistently. – March 2020

Currently, my desire isn’t to just have one post do the job. I’m more interested in engagement marketing to bolster not only my ranking but also my authority for longevity and better overall staying power on the value chain.

Additionally, my options open up tremendously when I start reaching out to affiliate networks and private offers once I have the confidence of stats that show I have strong niche traffic each time I submit Blue Highlighted Text as my primary domain.

Marketing Value Chain

I think we all want to skip over the crucial set-ups and focus on that fairy tale ending. Well, for perspectives sake you are going up against some of the most savvy marketers in the world online, literally.

This means you want likely be able to find low-hanging fruit and if you do, you better find a way to capitalize beyond just one sale. I’m thinking Lifetime Value (LTV)

I can hear you saying “More examples, more examples, please, please!!!”

A kid goes into the boxing gym for the first time. He’s been watching Mike Tyson YouTube knockout highlights. He puts on the gloves and the first thing he does it start slugging away at the heavy bag.

The professional shows up shortly after, the first thing they do is work on footwork and movement.

An onlooker might think “well that pro must know something, I wonder what it is?”

Well, one creates the other.

Boxing is known as “The Sweet Science.”

Through angles, timing, weight distribution, and momentum a professional finds a way to hit and not get hit, an amateur doesn’t respect all these elements and hinders their potential. Furthermore, to tie it into the idea of the affiliate marketing value chain, there are different weight classes.

If you want to focus on organic traffic primarily, learn to create articles that attract clicks.

If you want to make video content take a YouTube channel creation course like the one offered by Jumpcut.

If you want to dominate with paid traffic join Dijs University, STM Forum, and immerse yourself in all the different little things that contribute to the whole.

The truth is starting anything is difficult because of all the decisions you’ll need to make before you’re truly ready.

The interesting thing is, choosing a starting point isn’t as difficult as following through when things get tedious and progress isn’t apparent.

Doing before Understanding

One of my strong points has always been getting started quickly.

For me it was a course correction after a period of procrastination led me to emptiness and no experiences to call my own.

Over the years I’ve met some really smart people that just won’t accept going through the phase of uncertainty though.

One of the biggest takeaways I’ve had in this space has been the ability to resposition, readjust, and alter plans in order to acquire new and better targets. It’s much different than shiny object syndrome.


Everyone is attracted to value.

Whether than value is political/social, intrinsic, or emotional there are a lot of considerations that should go into how you approach the affiliate marketing industry.

This is more about dominance than it is earning money.

Quite literally, earning money doesn’t signify dominance, but creating a stronghold on certain topics, categories, and industries definitely leads to plenty of commission for one to live quite comfortably.

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