Learning from Tyler O'Bannon and Greg Jeffries how to build organic traffic from scratch has been a huge eye-opener.
Money is a byproduct. Money is just a byproduct.
In this post I want to discuss the ins and outs of the affiliate marketing value chain.
Luckily the traffic that creates that cashflow is just a byproduct as well.
So what is at the root of success?
Well, in this post I'll tackle some of what that might mean coming from an affiliate perspective.
Adding Value: The Affiliate Marketing Value Chain
In Business, just like in life, there are leaders and followers.
Oftentimes there are people that just seem to know what they are doing, and those that are lost and just trying to figure out their next step every time you look their direction.
I definitely was that person before I learned to add value through SEO AD. I took other courses along the way: Wealthy Affiliate and Project 24 to name a couple. But, that was just me sharpening the blade rather than needing to take them in order to understand what I was doing and why. More on that later.
In order to add value you need to do one of two things:
- Better version of something already in the market (Apple)
- Something that is completely new and addressing an issue (Amazon-ish)
As an affiliate marketer, you need to explore angles and find ways to create at a higher level. That means doing deeper research, being more SEO expert than affiliate marketer sometimes, becoming more content creator than affiiliate marketer sometimes. And always knowing where you are on the affiliate marketing value chain.
This is were we separate the men from the boys.
Here's a sports analogy.
You now get a chance to become a great second baseman, focusing that specific position and how to sharpen the relevant skills for the position. Far too often, we put our training and improvement efforts towards becoming a better athlete.
My point is, you've got to focus on a specific advantage and dig in deeper there.
Finding A Way To Improve
Trying to be a better affiliate marketer is going to lead to frustration. You need to find an angle, a focus, a specialty and then hone those skills.
Lately, I've been super focused on Keyword research and how to exponentially increase my chances of ranking quickly on the 1st page of Google through that approach. My goal has nothing to do with creating content or even making sales. I really don't have to worry about those things if I can begin to understand with depth what I can rank for and how to get there consistently.
Additionally, my options open up tremendously when I start reaching out to affiliate networks and private offers once I have the confidence of stats that show I have strong niche traffic.
Money is a Byproduct
I can hear you saying “More examples, more examples, please, please!!!”
A kid goes into the boxing gym for the first time. He's been watching Mike Tyson YouTube knockout highlights. He puts on the gloves and the first thing he does it start slugging away at the heavy bag.
The professional shows up shortly after, the first thing they do is work on footwork and movement.
An onlooker might think “well that pro must know something, I wonder what it is?”
Well, one creates the other.
Boxing is known as the sweet science: through angles, timing, weight distribution, and momentum a professional finds a way to hit and not get hit, an amateur doesn't respect all these elements and hinders their potential. Furthermore, to tie it into the idea of the affiliate marketing value chain, there are different weight classes.
If you want to focus on organic traffic, learn to create articles that attract clicks.
If you want to make video content take a YouTube channel creation course like the one offered by Jumpcut.
If you want to dominate with paid traffic join Dijs University or STM Forum.
The truth is starting anything is difficult because of all the decisions you'll need to make before you're truly ready. The interesting thing is, choosing a starting point isn't as difficult as following through when things get tedious and progress isn't apparent.
Doing before Understanding
One of my strong points has always been getting started quickly.
Over the years I've met some really smart people that just won't accept going through the phase of uncertainty though.
One of the biggest takeaways I've had in this space has been the ability to resposition, readjust, and alter plans in order to acquire new and better targets. It's much different than shiny object syndrome.