Something I keep coming across is Click Funnels. I know that it’s super popular amongst marketers, the most interesting thing for me is the loyalty and fanfare around the brand itself far outreaches the typical software company. But, this is where there’s some really interesting overlap relating to newbies and whether or not they should use a tool that is essentially $200/month to use.
Like most software that seems pricey to those who don’t already have an income to offset the cost, Click Funnels is largely misunderstood. It takes one to know, I even ducked and dodged using the software as I would create demo accounts and try to stretch those periods as much as possible while searching for success that would allow me to turn around and reinvest in the software to power my business.
Not for Bootstrappers
Look, I don’t want to say it but I have to point it out…
If you are really encouraged to build a business on a shoestring budget or none at all, you won’t be able to use the best tools available and therefore it may take you more time to reach your first sales and thus scale to a livable income. I’ve been there and done that, I don’t even want to think about building a business without being prepared to give it all I’ve got.
I do think building a business on little to no budget is a skill that you earn after you truly understand what is essential to spend on and what is just extra cost. But, being that these are my first couple businesses online, I’m most concerned that it actually works. Putting myself in position to make thousands of dollars monthly is the mission. I hope you can relate. Maybe it’s all too much for you to decide on right now and you just want to get started. I’d say educate yourself while saving up money.
As beginners we’re inclined to either sit on the sidelines or get started prematurely without any real aim in mind. I’m here to tell you that there are benefits in both that you’ll want to blend in order to achieve some sort of balance.
Really Get Out There
I remember when I first got started with merchandise for Project Newsense and needed to know whether my ecommerce solution was the best possible. I was using Facebook Ads along with Printful, Big Cartel, and later Sam Cart. I gave it a great shot, but in the end my traffic source was too expensive for me to sustain the business model. This is why you hear me preach about really directing traffic and mastering that first so you can move on to building an email list, then lastly creating and positioning offers.