Conversion Tracking for Affiliate Marketers


Learning and using conversion tracking came about through curiosity early on in my affiliate marketing journey. Conversion tracking for affiliate marketers is a bit different, I would discover the nuances quickly.

Especially as an SEO affiliate marketer, I knew that if I could get a peek into what was really working beyond just getting traffic to the site, I could know where I need to build more content and which type of content tended to convert. I found an angle through studying visitor behavior and eventually learned the skills and found the tools needed to track and record data inside of google analytics.

I soon became obsessed with google analytics and later tag manager and knew that I can gain an edge by taking the time to understand what was happening on my sites.

Affiliate Tracking Software

Most current affiliate tracking offerings don’t actually give you any insights into how your conversions (commissions) came about. I used and I’m presenting an entirely new world where you understand the micro-conversions rather than only focusing on the actual sale of the product you’re hoping to earn a commission on.

Imagine knowing that your CTR for a certain article is great and the dropoff was occurring during a 2 step opt-in. You might say that’s CRO and you’d be correct, but conversion tracking for affiliate marketers’ purposes will measure the actions that lead to better decisions in your CRO process.

It’s this opportunity to tweak your data in order to then make better decisions in your optimization that will really open your eyes as an affiliate. You’re only as good as your ability to make adjustments that your competition can’t.

Conversion tracking for affiliate marketers

Data Measurement Allows Better Decisions

The sad truth is that the data measurement world is far too big and tedious for an affiliate marketer to get into and get lost in the weeds. It’s very easy to do so, and I now went the roundabout way over the past 3yrs in order to now be qualified to not only help my clients but apply it to my own affiliate sites. The sobering moment came when I first began learning Google Tag Manager. I quickly realized that this untapped free resource needed to be considered for giving an affiliate more information and insight as to what visitors were doing on-site.

The further I get into Google Analytics 4 and its new focus on engagement metrics, the more that informs my SEO decisions. Similarly, Google Tag Manager’s recent release of Google Ads Remarketing in server-side containers I began to understand that sound data isn’t just a preference or a curiosity. It’s a necessity for affiliate marketers of the future.

More Than Affiliate Marketing Conversion Data

I’ve used several dashboard-based software for affiliates that allows me to API my different affiliate networks in order to pull all the data into one place. That’s great for keeping track of where commissions are coming from, but there is a step that gets skipped time after time. How do I start earning commissions as a beginner that doesn’t have conversions or traffic for that matter?

The answer is rhetorical, but I’ve prided myself in helping beginner affiliates get traction. Building a framework around sound data and understanding how to use it not only allows one to earn a commission and have insight into what events led to it. But you can now build an audience based on micro-conversions and use it for your paid ads.

Why You Should Be Tracking Goals, Events, and Conversions

There are a few phases to consider when you decided on data marketing as a relevant solution.

You’ll need to take a moment to audit your website to know which pages are getting enough traffic for you to build a decent sample size. Once you have a baseline for knowing what to consider you can then build your events and conversions. If you are using GA4 you’ll use custom dimensions and events to track visitor interactions. After this is completed, you’ll want to organize your data into reports. Once you get to the phase of reporting, you’ll be in a position to analyze the data in order to make decisions that can streamline or maximize a user’s path to conversions that lead to commissions paid.

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