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There’s this overarching theme that our first attempt can set us up for easy, stress-free success in record time. In my previous post I dug deep into this and how the best advertised course isn’t always the best educational value. We are smack dab in the middle of the digital marketing revolution. That means that when we sign up for a course it’s largely because that course’s advertising was more intriguing than the next course's.
On top of that, sometimes we click a few links, watch a few videos on YouTube, and the best marketers find us with their videos promoting a course that promises riches. Even when the course doesn’t promise or guarantee staggering results, we find a way to build it up in our heads as a part-time, step-by-step, path to millions. Little do we know, the strategies and tactics (especially in SEO) are constantly in flux, in need of revision, in need of a deeper knowledge in order to work properly.
Taking a course like Wealthy Affiliate is not at all a shortcut. It’s the opposite, the community definitely will tell you and also support a sustainable output that leads to success… eventually. I had to be reminded of how important the fundamentals were. How important it was to connect with an actual human. Yes getting indexed on Google and showing up on the first page is optimal, but if you don’t have quality content it can be a longshot getting someone to click a link and purchase from you.
This is sales, nobody likes an annoying salesman.
Through taking the right courses early on you can establish good habits. This is only foundation based on how you interact with your potential buyer rather than a crash course on earning income immediately. For instance, in using Facebook Ads unsuccessfully I ended up hiring a team of 2 ex-Facebook marketing employees to build campaigns. They went on to explain the funnel theory to me, until that point I was under the impression that you should sell to potential customers immediately. Always be selling right? Now I totally accept the courting process needed to sell a $400 product like I was trying to do. Finding a balance between offering value and receiving buyer’s vote of confidence (really what it is) through their purchase is a lot like dating. You create a way to connect with people, if you’re good at it you can sell fairly easily. But the real skill is building a system that markets to people rather than markets product.
Always be selling right? Now I totally accept the courting process needed to sell a $400 product like I was trying to do. Finding a balance between offering value and receiving buyer’s vote of confidence (really what it is) through their purchase is a lot like dating. You create a way to connect with people, if you’re good at it you can sell fairly easily. But the real skill is building a system that markets to people rather than markets product.
I noticed recently while on IG (the dangerous minefield) that people are really into the rare sneaker releases, and it’s not necessarily because they love the sneaker.
I’ve deduced that they want the attention that possessing the coveted product creates.
People who don’t like to drive fast, still buy expensive foreign sports cars.
Consumer psychology stands at the forefront of sales now more than it has. Why? Because it’s so easy for anyone to pull out their cell phone and buy just about anything we need to stay front and center on our potential customer’s mind while also not being annoying, and offering more value than the amount of money asked.