If you are a business owner, your website is one of the most important investments that you have. It’s also likely that you want to know how it is performing and if there are any areas where improvements can be made. If this sounds like something that interests you then I’m going to give you some advice on what to look for in Google Analytics data so that it becomes more meaningful, actionable information!
Why you need Google Analytics
Google Analytics is the most popular and widely used Google service. It’s also one of the Google services that I use on a daily basis. Google Analytics can provide you with deep insights into your website traffic, organic search results, social media engagement, in-store visits and more. Although it is not perfect (no analytics software or methodology currently is), Google Analytics is a great place to start when it comes to understanding your website traffic and optimizing for the best user experience.
This article will cover Google Analytics basics, why you need Google Analytics (and how) as well as how Google’s new Universal Analytics platform can help make sense of all that data and provide insights into who your visitors are and how they behave.
Can I use Google Analytics for free?
Absolutely! Google Analytics is free and all you need to do is sign up for a Google account. It’s as easy as going to the Google analytics site, clicking on “Get Started” and then filling in your business information when prompted. Once you’ve signed up it will take about 24 hours before data starts showing up within Google Analytics but Google Data Studio will be available to you immediately.
Where is my Google Analytics code?
If you’re not sure where to find your Google Analytics code, that’s okay! You can always log into the account and click on “Admin” in the top right corner. Once logged in go to “View Underlying Report” page. This is where you’ll find your Google Analytics code. Note that it usually starts with UA- or UA-. If we keep scrolling on this webpage, we’re going to see a lot of different codes like: BA-, YT-, ZQ- and so on. You’ll want to copy the code that starts with UA-. This is your Google Analytics code. Now, go back and paste this into your site’s HTML page header. Once you’ve done that, we can finally get some data! It’s different for using Google Analytics 4 (the newest version) but for now we will get you set-up with the legacy version.
Where do I put the Google Analytics code?
If you’re using Google Tag Manager (GTM) to deploy your tracking code, then you should place the GTM container snippet in the head of your HTML document.
More Technical Explanation (Grab Your WebDev)
Google Analytics’ asynchronous mode is designed to track page views on a single-page app while the content of that page, or route changes within it, are loaded asynchronously.
What is the best way to set up Google Analytics?
I’m glad you asked! Setting up Google Analytics on your website is actually pretty straightforward. You just need to copy the code (UA-XXXXXX) and paste it into a page’s header.
Quick Google Analytics Setup Guide:
- Create a Google Account
2. Copy the UA code from Google Analytics and paste it on your website’s header to start tracking data. Make sure you have an analytics enabled tag in place as well, which will allow us to track conversion rates!
3. Set up Conversion Goals so that every time someone purchases something, Google Analytics will automatically track it for us. This is a feature that Google Data Studio offers as well!
4. You can also use Google Tag Manager to automate the process of getting Google analytics set up on your site and website pages.
What are the most important Google Analytics Features?
Acquisition, Behavior, and Conversions are the most important reports to provide. The first two tell us how people found our website or app: what channels they came from (search engine optimization [SEO] or paid ads) and what actions they took once we had their attention (increasing conversion rates). Conversion statistics reveal whether or not a marketing strategy is effective.
The solution to the issue of inaccurate data in Google Analytics may be as simple as updating a code snippet or adding tracking pixels to your website. The reason for gathering this data and what you want it to do will determine how you set up your analytics program for success! If we have any unanswered questions, please email me; my contact information can be found in the about section.
Set Google Analytics Goals
Google Analytics allows you to set up to 20 goals. These goal-oriented actions include submitting new lead form forms, mailing subscriber lists, and closing sales. When you publish on a website where you collect leads – through a contact form – you’ll want to find (or create) a thank you page where your visitors can finish submitting their contact information. More information on goal tracking can be found in the Google Analytics Support documentation. In the Destination field, enter the URL of your site’s confirmation page after the.com and select the drop-down to.
Google Analytics reports show how many conversions the site has received. You can also see how visitors finished the conversion (Goals > Goal URLs). In Audience > Geo > Location, you can also see the number of California visitor conversions. If you have multiple goals, you can access this section via a dropdown menu that toggles between each of your goals or all of them, whichever you prefer. The majority of tables in Google Analytics are data reports that include information from California and Facebook customers. Users on Facebook convert people who are logged in to one of their Facebook pages to another.
Set-up Site Search
Web Search works for all websites that have searched, as the top of the blog of Moz Blog. to set-up Site Search in your Google Analytics Admin panel click View settings under View Settings. This allows Google Analytics to keep track of web pages and the searches made by visitors. Look on URIs you searched for. Please provide the query parameter (usually a s or q Query) and click save. In Moz, for example, the query parameter is q.
Report Shortcuts and Emails
Select the shortcut link above the report to save them in your sidebar. Or use the email button to send the email regularly so that they can be emailed to you. If you choose to communicate with someone outside of your organization check your emails by going to your menu and clicking scheduling email under the “view column only ” tab. If you require more information on Google Analytics then you should visit the website and create a shortcut that will add your favorite reports in the reports pane.
These reports give you every piece of information in your content.. As well as learning how quickly your website loads your website can also use Google recommendations to speed your website. If you have setup site search, you will know which terms are searched for and the pages searched upon. It will also help you know what web pages and search terms you visit and how much quickly and efficiently it takes to load. For example, you can search for keyword pages in the top pages of your web site (Site Content > site speed > speed sug.
How do I use custom reports dashboards and segments?
Google Analytics has customizable reports dashboards, and segmented segments. Create reports that look like Google Analytics reports but have the data you want in them. Segments allow you to view all your Google Analytics data at specific dimensions, including traffic in the US versus in the UK search versus social traffic, mobile versus desktop traffic and more. As you start to edit these reports, they will be more familiar with how each is working in the same way as you can create new ones by yourself using Custom reports or other services to suit your needs. See Google Solutions gallery for more information.
How do you use Google Analytics?
In Google Analytics we can see useful information such as what content is most popular, where it’s being viewed and the number of people who visit our site. Google Data Studio provides reporting in a visual way that is easy to understand. It also has an automated data feed meaning that you will have up-to-date reports on your website analytics. Google Data Studio also provides a data mashup feature that allows us to combine Google Analytics and Google Adwords for a complete picture of your website performance.
You can find detailed instructions on how to set up Google Analytics in the “How do you use Google Analytics” section above as well as additional information here.
Google Analytics Enhanced Ecommerce Tracking Made Easy
The Google Analytics Enhanced Ecommerce Tracking is a powerful feature that allows you to track user behavior across online stores. If you opt to use MonsterInsights’ plugin for your Google Analytics install, MonsterInsights’ convenient WooCommerce Google Analytics integration lets you add tracking for WooCommerce tracking in the store. Our WooCommerce analytics results also contain other detailed WooCommerce event tracking info such as total to carts added to cart collected from cart, the total of purchases and sessions purchased. It also provides a seamless integration with the Easy Digital Download Plugin. Simply put the features we’re using for Enhanced Ecommerce for WordPress are best. If you want to skip the WooCommerce stats dashboard you can go straight to Google Analytics dashboard and merge WooCommerce.
Google AdSense Tracking and Affiliate Link Tracking
MonsterInsights does event tracking to track WordPress Outbound link tracking and is far more accurate than any existing integrated WordPress analytics solution. Our affiliate link tracking features work with all the plugins we use such as Pretty Links and Thirsty Affiliates. Our Google Analytics integration does NOT slow down your website because all of the data is automatically tracked via Google Analytics. WordPress statistics in WordPress do track server traffic in WordPress which affects your website and slows down its growth. As we use Google Analytics’ powerhouse server to track our affiliates we can leave WordPress completely and send the data directly to them.
Is it easy to learn Google Analytics?
It is not difficult to learn Google Analytics. If you are using Google Data Studio, Google will walk you through each step and it comes with a guide on how to make sense of the data. There’s also an online course that walks through Google analytics from start-to-finish!