Content Velocity is an easy-to-use, calculative metric template that helps you track how influential a metric is over downstream content. It makes use of the Google algorithm to measure influence. Page views per visit (PLU) divided by the number of unique visits. This enables you to calculate the value of different dimensions in Content Velocity and evaluate it against your business goals. Below you will find out how this tool can help you:
Google Algorithm Update: The third major Google change in recent years came with the release of Google Algorithm Update 2100. This algorithm upgrade was designed to help webmasters determine the value of high-quality content creation. To do this, Google looks at several factors including the amount of inbound links and publisher reputation. When assessing publishers, Google takes into consideration the ratio of inbound links and the total amount of published material. In other words, Google wants to see the number of published material relative to the number of inbound links. By calculating Content Velocity based on the published ratios, you get a quick snapshot of the amount of quality content created.
A recent post on Google Blog contains a table comparing Content Based Scorecards with the new Google Algorithm. The table shows that Content Flow was increased by 6 percentage points when using the new Content Flow measurements. Google says Content Flow is one of the main factors contributing to the high ranking. Here are the results of a test conducted by Google:
When publishing your blog posts using Content Delivery Network (CDN), the content velocity measurement will automatically increase as the publish date approaches. When publishing blog posts on your personal site, Google recommends publishing it two weeks before your official launch date. Google also recommends that you publish at least two weeks before your blog’s release date. When the old manual procedure was used, Google says that too many published posts could decrease the relevancy of your website for your target audience. This makes it important for you to follow the guidelines provided by Google when publishing your blog posts.
Google suggests the use of two methods to increase Content Velocity: (a) use of personalized content and (b) content production tools such as automated content generators, which are able to generate fresh content for your site without the need to write them yourself. Google further states that personalized content can result in higher rankings and more visits. Google’s Content Quality Evaluates the quality of personalized content based on two criteria: title and summary. The second criterion is more significant since it considers other readers’ reactions to the content and other relevant data about your site and products. Google’s Content Evaluates the quality of content using a checklist and gives points for each criterion.
Google introduced the first version of Content Evaluators in 2021 and has since been refining its tool to help the search giant to deliver better results. Google’s Content Evaluator has been one of the many aem resources, which has also seen an increase in usage over the years. The introduction of Google’s Personalized Content Optimizer tool has seen an influx of Content Velocity users as users were able to quickly create custom content, which is highly relevant for their sites. Google claims that Content Velocity will continue to increase its functionality in the future while also adding more Content Evaluator features to better help users find and create the best content possible.