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I Took A Leap of Faith and Bought Tools

I finally did it, it was nerve racking and I wasn’t completely sure but I did it anyways. I bought Thrive Themes and Convert Kit so that I could stop bootstrapping and start my path forward as a “real” business owner. After taking SEO Affiliate Domination and realizing the advantages that were had from using certain plugins and software, I couldn’t turn back. It was now or never.

I knew I had made the right decision when I went into the training modules and stumbled upon a video about stubbornness and another highlighting rapid implementation. I wasn’t crazy after all.

Functionality

The main reason I chose to subscribe to Thrive was because I knew there would be increases in my blog sites’ function overall. Later I’d come to realize all the things I was not doing that were really crippling my ability to create a site that was driven by data and sound decision making rather than my own biases. This was the huge gamechanger. We all have our biases and preference when it comes to how we expect our digital assets to look and feel. But, when you really get into the business aspect of creating, you quickly realize that preference has a price.

Your site’s layout should be easy to navigate, you should make it focused on the user if that’s the goal of your business. If it’s not, then maybe you should reassess whether you are truly wanting a business or a hobby.

Aesthetic

My personal favorite lies here. I really admire sites that keep my attention and make me want to interact due to how they look. The site can be beautiful, but oftentimes it can be just as confusing when it’s not known exactly what to do on your site. I suffered from this for years trying to build my non-profit into something unique in style and substance only to realize that getting my vision to connect would require me to put myself into the user’s shoes.

As far as Thrive and Converkit go, I am pleased with the aesthetic factor, which is rare for me. I’m extremely picky when it comes to how my company is or isn’t represented and it can be rough building something you aren’t proud of visually (at least for me this is very true). I do believe that more and more, style elements will be at the forefront of interaction online, and moving into the future this blur between entertainment/style and substance will begin to fade. In other words, we’ll look for more from content that we consume. Like a good play, our spectrum of emotions will be touched and played in concert.

Depth

Learning to combine the perfect features to curate an experience is key for building a brand. As I move forward on my journey, I’m becoming obsessed with understanding what it means to add personality and character traits into my different blogs. Like our favorite TV shows from childhood, each one was a bit different and resonated with us for far different reasons. But, the moment that things became a little too insignificant, the show lost its luster and we looked elsewhere for something to rekindle that spark.

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