Project 24 has been a huge help in my evolution as an authority blogger. In this post I'm going to focus on keyword analysis for authority, one of my favorite topics as an affiliate and different ways I've learned to push the envelope in this particular space.
As my desire began to evolve, I learned the finer points of affiliate marketing through a sense of craft rather than mere survival. This is where keyword analysis made the difference. If you've been doing this for a while you'll realize that approach is very important and having the feeling that you're doing the “right” thing goes a long way.
I had an idea that this was the difference all along, but now I'm certain.
Working from a standpoint of experimenting and curiosity rather than dreadful work. How much easier it would be if only I learned to enjoy the process? Well, that time is here for me and I'm going to dig into a topic that I've found holds weight in both paid and organic traffic channels.
Keyword Analysis That Matters
This can go either way, but one of the best things to consider is that you want to make your writing either habitual or effortless. I realize that may seem confusing for some so let me clean it up. Writing about what you want to discuss is much easier (think a journal of research on a topic of your choice). This is what I mean by effortless. This can be the type of topic you will write or talk about for 15min at a time without even breaking a sweat to search for more to say.
The habitual version of this concept says you can train yourself to pump out content like clockwork if only you take the time to fall in love with the process and show up every day. This is what great keyword analysis does, it inspires action.
I agree that both approaches work well, I've done it both ways but I've had much more success as a passionate writer rather than someone trained to dig in and show up and write.
Using tools is a double-edged sword.
Keyword tools that promise the world are everywhere you look and the hardest part is that when first beginning we are prone to overcommit on the software side of things. The fundamentals of proper keyword analysis can't be bought. You're going to need to buckle down.
We spend tons of time and ready “getting ready.” I'm not saying that preparation isn't ideal, but I am saying that it's too easy to get lost in the sauce before any income-generating asset ever gets created. (I would give a list of the tools I used to perform “Keyword Research” but that would defeat the purpose and point of this paragraph).
We are bombarded with several tools when starting out in SEO. Ultimately, the one you choose is largely due to who you're learning from and what they introduce. This is the gift and the curse of blogging for traffic.
Of course there are a few shortcuts that actually work, but the problem is: How do you decide which tools and services are worth trusting and even more telling, those worth paying a premium for?
Well, this isn't a ahrefs commercial but they are the leader in the field. They've changed a ton over the years and now you can get a starter account for just $100/month.
The Goal of Keyword Analysis
Ultimately, the goal is to earn traffic that matters. Traffic that matters means traffic that is not only looking for what you have to offer, but also those that you can count on to be so interested in the content on your site, your brand, your advice.
Selling online has become a bit more complex than it once was, that means that only forcing product, service, or courses down visitors throats really won't work like it once did.
This is a good thing, and a bit annoying at the same time.
One the one hand it's going to put a lot of spammy, nefarious, and spammy marketers out of business.
One the other, you're going to really see a division between the most effective and successful affiliates (that already know this) and those that are starting out and attempting to join the fray.
Like anything else, the best rise to the top. So more now than ever, knowing WHAT to promote and more importantly HOW to promote it is the most important.
The ABC Method
Project 24 taught me this and I use it often to gather resources and ideas before beginning to write. Going into Google and taking your root keyword and letting auto-suggest do its thing.
I've since gone on to refine my keyword analysis process through a bit of insight along with trial and error.
For example, say you want to create content around dieting and exercise as a broad concept for your website. Specifically, you want to create content around Paleo, Vegan, Keto, and Pescetarian. Better still, let's say those are the different category tabs you have on your home page. Let's drill down further:
Root Keyword – Keto Diet
That's a decent start, let's take it further and perform the ABC method to dig in further.
Google ABC –
As you can see, here are your starting points A-D for the root keyword “Keto Diet” you can go all the way through Z if you want to be that thorough, but then again this is research and I'm not condoning analysis paralysis.
Instead of doing your homework for you, I'll pick my favorites of A-D in this example as and exercise.
A- Keto diet and cholesterol
B -Keto diet breakfast
C – Keto diet cons
D – Keto diet drinks
Keep in mind, I'm taking one from each letter list A-D at random to show you the process. You would want to do this for every suggested result to be thorough here and that will lead to cleaner and quicker analysis after you've done this a handful of times.
From a quick glance, I notice that there's a SERP feature here and that means the likelihood that someone clicks over to your blog has reduced.
Not just the obvious reduction in digital real estate, but also the access to quick answers to questions a user might be searching for.
For my paid traffic readers, notice there are no ads here. Maybe an opportunity to aim at.
I like to use those questions in the SERP feature to add to my post, I'll rewrite them and add to my H2 headlines. I'm experimenting constantly, but the heart of the matter is to create a comprehensive resource rather than a blog post.
This weaving in and out of different opportunities is really where the rubber hits the road.
One of my favorite guys in the space Tyler O'Bannon mention this within the SEO Affiliate Domination Facebook group today (2/3/20).
He mentioned that pivoting is a skill that you'll learn to master as an affiliate. It's this type of insight that not only keeps me sane, but also let's me know that I couldn't be that far off the path of really turning this blogging for dollars game into a solid income.