I know you started Wealthy Affiliate to earn commissions, but what if you approached it as becoming a pro blogger in order to then earn commissions for your work? I think the pen we write with gets a lot more descriptive as we explore the possibility that our outcome can and will be in direct proportion to our ability to position it through written text. We could assume that the perfect offer is the solution, or ranking well, or even cutting the fluff to offer a direct path to purchase. But juggling these thoughts is in itself absolutely perfect thinking in terms of what it would take to be a complete blogger. What I really mean is this; Our success in affiliate marketing usually comes from process rather than strategy alone. People want to buy from reputable sources, they want convenience, they want instruction, and they want clarity.
There’s a long play here that says we can definitely extend an offer for a product, but what about the visitor’s devotion?
I recently noticed while using YouTube that my subscriptions aren’t necessarily the first place I go. I hit the home page and start clicking to open tabs of videos that are suggested for me based on my watch history. I think this is indeed a step in the right direction. Showing the viewer what they want instead of what YouTube wants them to watch. It makes sense, most of the big players offer a “here to serve you” type of mentality around visitors to the site. It even feels like they are looking for fans rather than customers. This part of your content is free, but it may be the most important. Our favorite apps are free, our favorite blog is free, our music service is free, we get overly fixated on the idea of earning commission for minimum or mediocre work. The internet in 2019 just doesn’t work like that. Before consumers buy they could read, watch, compare, and contemplate a product or service for several days. Why would you assume that they don’t want to go through that cycle on your site. Your authority then becomes much more important than any one product or service. They aren’t going directly to the retailer to buy said solution for a reason, they want solid feedback as to if they should and maybe when they should make a purchase and give the proposed solution a try.
There’s the person or brand behind the words, and then there’s the links you use in order to earn your commission. Neither really exists without the other. Like salt and pepper they go together when the approach is just right. There is a balance that the professional earns. There is an approach that leads to that balance, there is an intangible skill to balance that gets paid highly. Why? Because any skill that is difficult to explain (i.e. duplicate) is highly paid due to its scarcity.