Something new and interesting that I've come across are SERP Features. I decided to create a Google My Business account for Project Newsense in order to take advantage of this list feature. I'm working as a marketing manager for a local event planner here in Austin now, and came to realize pretty quickly that being included on local lists is an easy way to land on the first page of Google.
Later I'd find out that there are several ways to land above the organic SERP listings and therefore get on the first page and at the top of the page (hopefully) based on being part of the feature.
Let me explain.
Stand out just a little bit with a visual element or the answer to a question as your differentiating factor. The best way to do this is to create a Google My Business account.
Data in panels or boxes. Try googling your favorite celebrities age or net worth and you'll see what I mean. Yep, people are really curious (i.e. nosey).
Blue highlighted text towards the top of the search. Many (including myself) don't bother to click. They used to be in their own box, but Google has begun to camouflage these better and better. The best guess is that many users are skipping paid placements, I mean we all are conditioned to identify ads pretty easily.
Google Maps populates along with photos, ratings, and pricing for certain types (e.g. hotels). This is a gamechanger for
Just about anytime you Google something that starts “How to” it may seem that the first listings are videos. This is because Google is all about creating the best experience for the user. I mean, they want everyone to use their search engine rather than Bing or some other services.
One of the SERP features I come across often, (partially due to my noun heavy queries) the image pack shows photos of what you're searching to then entice you to click quickly on what you're looking for.
How often do you see Affiliate Marketers including the year in their blog title? It's because fresh listings can give their content a boost. Reviews, news, and things that are more time-sensitive. This is super interesting and seems to be easier to rank in than other SERP features.
A type of fresh listing but typically dominated by News sites although lately Reddit and a few other sites have begun to rank as well.
Product Listing Ads
No real way to compete here other than to run ads, but is that really how you want to get leads? Disrupting an experience? This isn't as powerful as it once was, this is why I made this post.