The untapped potential in most business lies in the data they see inside of Google Analytics. With a deep dive into your businesses KPIs, we can help make sure you are tracking the best conversions and building audiences to be used on paid ad platforms.
Getting the right data into Google Analytics 4 starts here. With Google Tag Manager (GTM) we can configure and customize how data pushes to the various software you have available to your marketing team. This effects your revenue over the medium and long-term as you fine-tune your audience segmentation based on engagement and behaviors.
Visualizing data your decision makers need is crucial. Google Data Studio (GDS) opens communication with teams outside of the marketing department by making marketing data clear and easy to consume.
Cookieless browsers are the future. With Server-Side Tracking you get a chance to create a first-party cookie on a server you own. This comes with data responsibility, but it also allows you to enrich user-data and get more inputs into your ad platforms. We've done this to get many more inputs about user engagement and behavior into paid ad platforms. This is a difference maker when you have significant ad spend decisions.
Local SEO has changed once Google My Business became Google Business Profiles and effectively made the platform accessible only from Google Search. We've noticed that our client profiles are directly managed on Google Maps. This all leads to our proprietary strategy to get you ranked for the best keywords in your local market, which often means more leads.
I attended a GA4 training to get more comfortable with Google analytics 4. Jordan was awesome, knowledgeable and a solid teacher of GA4 basics! I'm excited to partner with him to learn even more and get my account set up properly!
Finding an agency that truly knows what they're doing is difficult - my clients have wasted thousands on people who claim to know SEO, Google, and SEM. Blue Highlighted Text is the real deal.
Jordan helped me get my clients set-up on Google Analytics 4 about a year ago. It was a quick process that took about a day to complete.