Simply put, Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags, pixels, and scripts on your website without having to have a developer edit the code for you.
To install Google Tag Manager on your website, you will still need to have a developer’s help to place the Google Tag Manager script in the <head> and the opening <body> tags of your website. This is a task our team can complete for you, as well.
Once the tracking codes are installed on your website, your marketing team can then add and remove any marketing scripts using Google Tag Manager and no longer have to utilize a developer.
When you add Google Tag Manager to your website, you can control what tag configurations fire and trigger based on certain actions that happen on the website. This can help speed up your website and reduce the load time of your website.
Blue Highlighted Text is a Google Certified Marketing Partner and we are certified in Google Analytics, Google Tag Manager, and Google Data Studio.
There are three main elements in Google Tag Manager: Tags, Triggers, and Variables:
Tags are the short snippets of code or tracking pixels that come from your third-party tools. These can be anything from Google Universal Analytics tags, Google Ads remarketing code, Facebook pixels and more.
Triggers are used to let Google Tag Manager know when to turn on the script, or “fire”.
Variables are sometimes used within tags and triggers and they are used to provide additional information to make sure they work.
There are a number of great benefits to using Google Tag Manager to store all of your website scripts and tags. We have outlined a few of them here below.
All Tags Controlled in a Single Place
Additional Google Analytics Tracking Features
Security
Event Tracking
Preview Mode (Troubleshooting before going live)
Let us help you grow your digital marketing strategy. Contact our expert analytics team today, so we can assess if Google Tag Manager is the right tool for your business.
