Whether your organization leverages Google Analytics on a daily basis, or you never use Google Analytics 4 for reporting and insights. Change is here with the latest version of Google Analytics that you’ll want to be using for it's strengths rather than it's limiting weaknesses.
We provide Google Analytics 4 configuration services to assist or fully implement and manage the newest version Google has to offer, to connect your marketing data across platforms and make better marketing decisions including real-time data capture and audience building, with less guesswork and much more targeted ad spend.
Google Analytics 4 is Google’s latest measurement tool that allows the unification of app and web data.
Currently, app data is often captured with Google Analytics for Firebase, while website data is collected through Google Analytics. While this data can be very useful alone, combining the data collection in one set provides the ability to measure data across these platforms without having to manually try to blend this data together. In addition, we are strong advocates for the seamless connection of Google Suite programmatically reducing human error and ensuring you have a data collection system that works for your specific use case. The metrics and dimensions utilized in GA4 are consistent between your app and website, allowing you to leverage the unified data more easily.
Google Analytics 4 has gotten a bad wrap, and still it's a misunderstood tool for data collection, reporting and audience building. This underlines the importance of adopting this new version ASAP to start collecting data on your new property. Other's prejudice will become a unique advantage inside of Google Suite.
User properties and server enabled event colleciton via the Measurement Protocol, opens usability and creative options for you to build with the most important customer journey metrics in mind.
There are several different benefits of using the new Google Analytics 4 tracking code. Here are a few:
Combined data between online and offline data sources
Better cross-platform journey measurement and visualization
Flexible event tracking without coding
Built-in enhanced measurement features
New analysis and reporting interface
Best use case when implemented via Google Tag Manager
Google Analytics App + Web continues to provide all the features of Google Analytics 360 and Google Analytics for Firebase, with these enhancements.
