Whether your organization leverages Google Analytics on a daily basis, or you never use Google Analytics for reporting and insights. Change is here with the latest version of Google Analytics that you’ll want to be using in 2023 and beyond.
We provide Google Analytics 4 implementation services to assist or fully implement and manage the newest version Google has to offer, to connect your marketing data across platforms and make better marketing decisions with less guesswork and much more targeted ad spend.
Google Analytics 4 is Google’s latest measurement tool that allows the unification of app and web data.
Currently, app data is often captured with Google Analytics for Firebase, while website data is collected through Google Analytics. While this data can be very useful alone, combining the data collection in one set provides the ability to measure data across these platforms without having to manually try to blend this data together.The metrics and dimensions utilized in GA4 are consistent between your app and website, allowing you to leverage the unified data more easily.
Even if your organization doesn’t currently have an app, this version of Google Analytics will be replacing the current Universal Analytics property that you have set up right now.This underlines the importance of adopting this new version ASAP to start collecting data on your new property.
While Google has been making updates to the Google Analytics interface over the past few years, the interface and options within the new interface present some very large differences. Getting your analysts and marketing teams trained in this new platform will be important to hit the ground running when the migration is complete.
There are several different benefits of using the new Google Analytics 4 tracking code. Here are a few:
Combined data between mobile apps and website
Better cross-platform journey measurement and visualization
Flexible event tracking without coding
Built-in enhanced measurement features
New analysis and reporting interface
Best use case when implemented via Google Tag Manager
Google Analytics App + Web continues to provide all the features of Google Analytics 360 and Google Analytics for Firebase, with these enhancements.