We've added the BHT Pixel after months of testing conversion event data back to clients that have opted for this service. We've matched as much as 97% in Google Ads and the average is 62%!
We use 1st-party cookies to circumvent issues that are keeping your ads from finding the right potential clients at the right times..
The advantages of identifying middle and bottom-of-funnel audiences means we can confidently approach the right people at the right time with the right offers.
Metadata makes the world go 'round.
Our team can add vital information back to each site visitor and therefore know more about each user and session.
Essentially new opportunities to match events/actions and create audiences because of it.
As browsers, ad platforms, and ad blockers get smarter it will become more of a task to find audiences that convert well.
Enriching your data with Server Side Tagging will offer an early advantage while most teams are unsure about the set-up and use of 1st party cookies and the advantages.
The best part of all, is the potential for collecting behaviorial information for your most vital conversions and analyzing the demographic and conversion paths as a new standard best practice.
